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Online Reputation Management – A service to improve business growth

Online Reputation Management for Business is fundamental need for your business growth. Reputation in any aspect of life is hard earned. It is similarly true for your business online reputation . Your online business reputation dramatically changes your business growth. This ensures plenty of hits from visitors every day. This creates a suitable online environment to receive wide scale response in your website. There are many well reputed reputation management teams who can really help you to build up your online reputation . In the process SEO article and other online tools are used in innovative ways. It is objected to improve your company’s search engine results. They keep on monitoring your statistics online and initiate actions accordingly. Promoting your website with articles and sponsored links are some of notable measures. Reputation management involves lot of systematic analysis of online events. It is a completely study based logical activities and their applications va...

Stop the Name Calling When Marketing to Older Adults

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A few years ago, I received my first mailing from AARP. It was a bit shocking, because I was a decade away from being eligible for AARP. I was also a solid 25 years away from being Medicare-eligible. That mailer irritated me and I didn’t know why. Then it hit me. I realized that in the not-so-distant future, I will be generalized. I will be labeled. For some marketers, I’ll no longer be an individual, but part of the senior-adult demographic. Marketers, or worse, non-marketers who have influence over a company’s marketing department, often fall into a trap of creating false generalizations; even offensive stereotypes about target audiences. This is most prevalent in healthcare marketing to seniors—a segment that will account for 45 percent of the U.S. population by the end of 2015. Sadly, there aren’t many 65-year-olds in corporate marketing departments. And in the digital age, even Gen Xers are “old school” to some Millennials. This generation gap between marketer and ...