Internet Marketing Expert

Upon finishing a book you've written, your next concern is its promotion. It is important for every modern day author to know his options on how to bring his book to the people. Nowadays, the best tool is of course the internet. Many of the veteran authors have even adapted to this kind of marketing for their books because, let’s face it, it is the best means of networking with the readers. Now you may have already thought of setting up an online website where you can do the promoting yourself, or maybe consider seeking assistance from marketing experts who will do it for you. Still, it is safe to assume that there are certain questions you need answered before you finally take the plunge. Below, I hope to give you some enlightenment on the following concerns. What is book marketing? Book marketing is a way to strategically sell your books to readers. Book marketing to books is like christening to babies. This is where you give your book an identity. ...

If you think you already know everything there is to know about author websites, think again. Allow me to pain the picture differently for you. If you are a book lover and a fan of other authors, you may have already had your share of following their online pages. If you suddenly realized you were fervently checking out what they have been up to, or what they are currently working on, don’t worry, it doesn’t really make you a stalker. It just shows how passionate you are about the books that these authors write, or simply trying to catch a tip on how you can be like one of them. Some websites or pages dedicated or personally owned by authors are set up to promote the author, their books and other works are only given a secondary priority. Some don’t even feature related things that may be fun and useful like the author’s interests, hobbies or lifestyle. Of course, it is necessary to include these things because they attract even those who do not follow the author. Why is t...

A few years ago, I received my first mailing from AARP. It was a bit shocking, because I was a decade away from being eligible for AARP. I was also a solid 25 years away from being Medicare-eligible. That mailer irritated me and I didn’t know why. Then it hit me. I realized that in the not-so-distant future, I will be generalized. I will be labeled. For some marketers, I’ll no longer be an individual, but part of the senior-adult demographic. Marketers, or worse, non-marketers who have influence over a company’s marketing department, often fall into a trap of creating false generalizations; even offensive stereotypes about target audiences. This is most prevalent in healthcare marketing to seniors—a segment that will account for 45 percent of the U.S. population by the end of 2015. Sadly, there aren’t many 65-year-olds in corporate marketing departments. And in the digital age, even Gen Xers are “old school” to some Millennials. This generation gap between marketer and ...