How Book Marketing Can Be Your Secret Weapon As An Author?

If you think you already know everything there is to know about author websites, think again. Allow me to pain the picture differently for you. If you are a book lover and a fan of other authors, you may have already had your share of following their online pages. If you suddenly realized you were fervently checking out what they have been up to, or what they are currently working on, don’t worry, it doesn’t really make you a stalker. It just shows how passionate you are about the books that these authors write, or simply trying to catch a tip on how you can be like one of them.

Some websites or pages dedicated or personally owned by authors are set up to promote the author, their books and other works are only given a secondary priority. Some don’t even feature related things that may be fun and useful like the author’s interests, hobbies or lifestyle. Of course, it is necessary to include these things because they attract even those who do not follow the author. Why is there a need to build a following from people who share your other interests but don’t even read your works? Try to go back to when you were still a kid and you wanted to show another kid that you were good at something, or that you made something amazing. Wouldn’t you get to know that other kid first? Wouldn’t you want to find out what he’s interested in? If in case he isn’t interested in what you want to show him, innocent as you are, you would make sure you became the best of friends first. That’s how it works, well, back when you were younger anyway. The point is, it’s a lot easier to share something new to someone whom you have built up a relationship with first. And to build up a relationship, you need to find a common ground, before you can be open to the differences. This is exactly how effective book marketing operates.

Promoting your books shouldn't be limited to targeting the ‘already’ fans, not even just the ‘possibly’ fans. You should also be optimistic enough to acknowledge that there may be non-fanatics whom you can later persuade, given the time and the chance to mingle or socialize. You want your books to go as far as they can, but you literally can’t be the only one going places to promote them. You need a team. You need a committee to help you gain a greater reach. Once you’ve also gained the trust and approval of many readers, expect that they will refer you to people they know whom they think might find your works interesting.

Virginia Woolf once said that “pleasure has no relish unless we share it”. Every author knows that finishing a book you have put your heart into is an incomparable bliss. Even the most private authors can’t help but put the work out in the open for the rest of the world to discover. We live in a time where sharing is possible at the click of a button. Trust people who trust in you, and believe in the miracle of setting up an author website.

Marketing For Writers offers the best book marketing, book promotion & author websites services online. Visit at www.marketingforwriters.com