8 Common PPC Mistakes on Latest Blog Post
SEO Miami , the company behind the popular eCommerce and shopping cart software, shared in its latest blog post eight common PPC mistakes business owners make, and how to avoid them. In addition to providing eCommerce software, SEO Miami offers pay-per-click marketing packages to customers. As SEO Company Miami was quick to point out, Google's pay-per-click advertising can be a great way to launch a new eCommerce website, although mistakes can be costly. The software giant says that fine-tuning of a PPC campaign over time can dramatically reduce costs as well as boosting profitability. One of the most common mistakes small business owners make is bidding on broad or short-tail keywords. While these keywords may have a great deal of traffic and be highly relevant, a business that's too small or new in the industry should avoid it. Small, new businesses will end up spending too much money attempting to complete with established players, so it's best to focus