Internet Marketing Expert

A few years ago, I received my first mailing from AARP. It was a bit shocking, because I was a decade away from being eligible for AARP. I was also a solid 25 years away from being Medicare-eligible. That mailer irritated me and I didn’t know why. Then it hit me. I realized that in the not-so-distant future, I will be generalized. I will be labeled. For some marketers, I’ll no longer be an individual, but part of the senior-adult demographic. Marketers, or worse, non-marketers who have influence over a company’s marketing department, often fall into a trap of creating false generalizations; even offensive stereotypes about target audiences. This is most prevalent in healthcare marketing to seniors—a segment that will account for 45 percent of the U.S. population by the end of 2015. Sadly, there aren’t many 65-year-olds in corporate marketing departments. And in the digital age, even Gen Xers are “old school” to some Millennials. This generation gap between marketer and ...

Website design services such as Fertile Frog use bespoke web design because it is very important instrument in modern business. According to studies, vendors, suppliers, clients and employees are more likely to research your business online than any other way. Having an effective bespoke web design is better for your business because it brings better professionalism and awareness to your company. Using a bespoke web design is using the internet to its absolute full potential. Why Invest in a Bespoke Web Design? Having a website is essential to your business these days. It is one of your most important business assets. The effort, cost and time you put into getting a good design, is definitely worthwhile. The Fertile Frog bespoke web design team understands that you may be a bit tight on money. However, making a standard website with a free website team gives it a cookie-cutter effect and it will not be effective. If you want to make your website—and your business—sta...

When it comes to promoting your products, services and business on the internet, video is now more important than ever. Starting with the introduction of YouTube back in November, 2005, there has been an explosion of videos on the internet ever since. Thanks to advancements in technology that have greatly lowered the price of video production combined with the ease of uploading videos to YouTube and other sources, business video today is now more important than ever. All types of videos from commercial, instructional, informative and even humorous have been created by a wide variety of companies in order to expand their customer base. The Advantages of Business Video There are a number of benefits for your business to expand its marketing efforts to include video. This is especially true of small businesses that are trying to separate themselves in the marketplace. Attraction: Video marketing represents an eye-catching way of promoting products or services. It ...