Google Web Analytics and Tracking – Quantify Your Efforts

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Web Analytics and Tracking (Google Analytics) not only helps you to measure your sales and conversion ratios but also allow you to gain a total insight into the number of visitors that paid visits to your site, the amount of time they spend, what they searched, when they left and how many of them returned- in a single word- the whole scenario of customer traffic. Only a few years ago people especially had to put counters on the web pages to count or track the number of visitors who visited the site or downloaded the page or were involved in some kind of activity but now, thanks to web metrics tools available for tracking visitors-that long has turned into history. People, especially wealthy business personals who had thousands of dollars could invest the money for web tracking; but with the emergence of web metrics tracking and measuring applications web analytics have slowly and steadily emerged out as the most powerful internet tool for tracking customers of a website. 

Web analytics tools are nowadays becoming more and more affordable and a larger sphere of online businesses are using this tool to track the various activities on their websites. They are giving a total insight into what visitors are enjoying and disliking on a web page and helping the websites to improve their web experience as well as increase the traffic flow. Web analytics and Tracking (Google Analytics) is the procedure which incorporates collection, measurement, analysis, and taking reports of the total website traffic behavior with the vision of optimization as its end goal. Whenever you are thinking of boosting your e-commerce sales, or emphasizing on generating more quality leads, enhancing brand awareness, it is the analytical data which will help you in getting a wealth of information on your business and the quality of customers. Now there are various web analytics companies which help you in getting your required information, but the Google Analytics is the most used and searched one.  

Google analytics usually comes free of cost and provides you with the latest technology in web metrics. Through the web analytics and tracking (Google Analytics), you can get to know the total number of site visitors, the number of page views, the referring sites, and your target audience. Google analytics tools help you to create customized reports, access visitor segments and also collect the important customer data. They use powerful visualization tools like Flow Visualization and In-Page Analytics – the powerful tools to assess your target customers. They also have Intelligence and Alerts for capturing the keyword changes for the SEO team.

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