Effective Email Marketing with the Help of an Infusionsoft Expert

Infusionsoft has gained quite a following over the years for its ability to handle so many areas of customer relationship management and small business marketing. One of the areas it really shines is email marketing, but this software is nothing if not complex and a bit confusing. With the help of an Infusionsoft expert, you can unlock the software's real potential to help you take your email marketing to the next level. Here are some ways an expert can help.

Troubleshooting Email Deliverability

Infusionsoft has an industry-leading 99% email delivery rate that ensures your emails make it to the inbox. If you find that your emails aren't reaching your contacts, however, it may not be Infusionsoft that's the problem. An Infusionsoft expert will help you diagnose and correct any deliverability issues, as most are attributed to irrelevant content. Infusionsoft will get the email delivered, but recipients may not want your email, reporting it as spam, deleting it or unsubscribing if they do not like what you send. An Infusionsoft virtual assistant will work to segment your email list to deliver only relevant, high-quality content.

Creating Attractive Emails

Infusionsoft makes is easy to design attractive emails with a drag-and-drop builder, allowing you to add text, images, video and more. Of course, this is a time-consuming endeavor, but it's something an Infusionsoft personal assistant can handle for you. Depending on your strategy, they may also design emails that look like they're coming from a person, not software, to give your marketing emails a personal touch.

Email Reporting

An Infusionsoft virtual assistant can also handle the email reporting of Infusionsoft to help you measure the results of your email campaigns. This will give you the bigger picture as well as the details to help you see what needs to be changed.

Contact Follow-Up

One of the most important aspects of building relationships and converting contacts into paying customers is the follow-up, but it's also one of the areas that many business owners overlook or simply don't have the time for. With a bit of Infusionsoft help, you can set up sequences to move contacts from one stage of the campaign to the next and automate the follow-up process.

If you're considering hiring Infusionsoft help for your email marketing campaign, make sure you choose someone who is truly experienced with Infusionsoft functionality and strategy, as this is a complex job that should be handled by the right person. This powerful, flexible platform handles just about everything. Still, you probably don't have the time to learn or do everything yourself.

An Infusionsoft expert will springboard your business by getting things going in Infusionsoft, building autoresponder series, creating lead capture forms, reviewing your marketing methods and, of course, doing the work for you. They'll know the proven subject lines, image and link placement, word choice and more to help you see real results and unlock the potential of this powerful software.