Tips for Comparing Affordable SEO Companies in Miami FL

If you're not in the know, it can be pretty difficult to compare one affordable SEO company to another. Unfortunately, price is not the only thing you need to consider, and every industry has its scam artists; search engine optimization is no different. If you aren't careful, those rock-bottom rates may end up biting you! That's not to say there aren't great agencies with affordable pricing, it just means you need to tread carefully and do some research before making a decision.

Here are some very important areas you should compare as you get quotes from various companies for SEO services for your website.

1. What do they promise?

Shady companies will promise you the moon. You may hear something like a guarantee for a certain percentage increase in organic traffic, or the biggest and most common lie: a guarantee of #1 ranking on Google. No company can make you any promise from a search engine, because they don't control the results. If they simply outline goals and a plan for reaching them, proceed with the interview.

2. Do you recognize any clients in their portfolio?

Local SEO is an important consideration for businesses today, so you'll want to find out if you recognize any clients in their portfolio if they offer local search engine optimization. A Miami SEO agency, for example, should be able to point to several Miami-based businesses you can recognize, or clients that are sustainable organizations.

3. Do they incorporate social media with SEO?

Social media is the future, and SEO and social media are becoming more codependent as months go by. A reliable yet affordable SEO company in Miami will be excited to talk about the importance of social media, as re-tweets, shares and +1s are a great way to improve both traffic and link building. A positive reaction to this question is a good sign!

4. How have Google algorithm updates changed their techniques?

Google's biggest algorithm updates affect millions of websites, and these updates are designed to target risky SEO techniques referred to as black hat SEO. If the company says they've changed their SEO services dramatically, it's a big red flag because it means they've been gambling and taking shortcuts with their clients, and then struggling to recover. A good SEO company will tell you it's been busy as usual, although they keep an eye on updates.

5. Are they transparent?

Finally, the company should be very up-front about what they plan to do, and will do, for you. This means you should get weekly progress reports on their efforts, not merely a report every month or at the end of the contract. If they can't offer this frequency, it probably means they have nothing to report to you - or nothing that Google considers good practice.