What to Look for in a Miami SEO Company?

If you're like most Miami-based businesses, you want to start taking advantage of search engine traffic. After all, it's been shown that this source of traffic is more valuable than any other, and there are three primary ways to get this traffic. You can perform your own SEO work to get your website to rank higher and boost traffic, you can buy traffic through paid ads like Google Adwords (which is different than organic traffic!) or you can hire a Miami SEO company to do the work for you.

If you don't have the knowledge and expertise to do your own SEO work - and what business owner does have the time to keep up with all the changes? - it's best to leave this work to a professional. Still, you don't want to hire just anyone, as bad SEO techniques can hurt you big time, potentially even getting your website de-indexed from Google! Here are some important things to look for in your search for reliable SEO companies in Miami.

Your Miami SEO Checklist

The SEO industry is not immune to scammers and generally low-quality companies that don't know what they're doing. When you search for SEO companies in Miami online, you can easily stumble across so-called experts who will do more harm than good. Here's what you should look for.

1. Too good to be true promises are a big red flag!

If something sounds too good to be true, it probably is. Not even the best Miami SEO company can promise you first page rankings for competitive keywords, especially in a short period of time. While a great company may indeed deliver this, it's not something that can be promised, as search rankings take time and effort, and tricking the system will not work.

2. Do they have the experience and knowledge?

SEO is a very quickly changing industry, and you want to make sure the company stays up to date with these changes and developments. An expert will know when Google changes their algorithm, how it affects your website and how it changes their strategy. They will also not use out-dated tactics that are, at best, ineffective, and at worst have the potential to do real harm.

3. White hat vs black hat practices

Black hat practices are those that are unethical or outright banned by Google and other search engines. While they may give you encouraging results at first, your website will eventually be punished for using these techniques and drop off search results completely. Remember: SEO is not some get traffic quick scheme, and a good Miami SEO agency will take the time to establish your brand online and slowly do what's necessary to help your website rank well.

4. Do they have the patience and interest?

Finally, companies that claim they can do the work for a small amount of money or time are not going to deliver the results you want. SEO is constant work that must be done both on-site and off-site, and the SEO company will be responsible for keeping up with changes and carrying out any new work on your website.

While this isn't an all-inclusive list of what you need to look for, it should give you a good starting point to help you find a company that will help your website rank better on Google and help you reach a wider audience online.